J-Bru grew up as Jason Bruce, an athletic youth whose father was a professional boxer as well as musicians with “The Valiants”, a soul group formed in Shelbourne, NS. A high school and college basketball star, Bruce used athletics to keep his mind off childhood struggles. During his high school years, he secretly wrote poetry, and it was then where he started realizing his talent for worldplay.
After his stellar college basketball career was over, Bruce started recording music with Classified. His first release “Tell Me What U Like”(2000) sold 400 copies hand to hand and his next release “The Fax” (2001) sold 700. With growing popularity throughout the east coast of Canada, Bru came back with the critically acclaimed album in 2003 called Underground MC. With national distribution and a very busy schedule, Bru managed to sell over 1000 copies. His next release “Identity Crisis” was released on March 27th, 2007.
With four hit singles: “Makin’ People Say”, “It’s Rainin’ featuring Jordan Croucher, “What R We Doin” and “Help! I Been Robbed” on rotation on MusicMusic and Much Vibe, J-Bru is steadily becoming a household name.